In the creator economy, many focus on views, followers, and likes. But as Jean Marie Cordaro often reminds us, these numbers mean very little if they don’t reflect a real relationship with the audience.
What separates a creator who shines for a few months from one who builds a lasting career is not just visibility: it’s the community. And even more, a community that is loyal and profitable, people who support, who buy, and who stay for the long run.
To achieve this, JM Cordaro developed a straightforward, pragmatic, and tested : a 3-step method.
Step 1: attract the right audience
The first mistake many creators make is trying to please everyone. Jean Marie Cordaro insists: a profitable community is not built on mass, but on precision.
Identify your niche
It’s not about producing vague or generic content, but targeting a clear subject, a specific problem, a well-defined audience. The clearer the message, the more it attracts the right people.
Be authentic
Attracting the right audience also means showing who you truly are. A consistent personal brand (something JM Cordaro explains in other contexts) naturally filters people: those who resonate stay, those who don’t simply move on.
Provide free value
Before asking anything from your audience, you must give. Useful content, advice, insights, stories: it’s this initial generosity that builds trust.
Step 1 summary: define a clear positioning, be authentic, and give without expecting in return.
Step 2: bring your audience closer and create trust
Once you’ve attracted an audience, it’s not enough to leave them scattered across YouTube, Instagram, or TikTok. Those platforms belong to third parties, with unstable algorithms and ever-changing rules.
Create a private space
Jean Marie Cordaro explains that loyalty emerges when you bring people together in a space that you control more. This can be a newsletter, a Telegram group, a Discord server, or even a page on Bonzai.pro.
Build direct relationships
A private space allows for more sincere and consistent communication: sharing reflections, listening to feedback, answering questions. You’re no longer speaking to strangers but to a community that gets to know you.
Turn an audience into a community
That’s the real difference: an audience watches, but a community engages. Once people are brought together in a trusted environment, they start participating actively, investing emotionally, and feeling part of something bigger.
Step 2 summary: gather people in a private space, build direct connections, and encourage interaction.
Step 3: listen to needs and monetize wisely
Once trust is established, monetization isn’t about pushing random offers. For JM Cordaro, the key is to listen to the community and design solutions that truly match their needs.
Listen before selling
The community’s needs naturally emerge in conversations, comments, and private discussions. An attentive creator can spot recurring questions and turn them into a product or service.
Offer relevant solutions
Whether it’s a course, coaching, a product, or a subscription, the offer must align with what members already want. This reduces friction and strengthens loyalty.
Retain through value
Successful monetization is not a one-time sale, but an ongoing relationship. By continuously delivering value (exclusive content, ongoing support, follow-up), occasional customers turn into long-term supporters.
Step 3 summary: listen carefully, provide tailored offers, and build loyalty with ongoing value.
The philosophy behind the method
This 3-step method is not just a marketing tactic. It’s rooted in Jean Marie Cordaro’s belief in human relationships.
- Building a community means building trust.
- Monetization means solving real needs, not pushing products.
- Loyalty comes from consistency, sincerity, and attention.
According to JM Cordaro, creators who understand this secure not only revenue, but also a sustainable career and strong reputation.
Bonzai.pro: a tool designed for this method
The method of Jean Marie Cordaro finds its natural extension in the platform he founded: Bonzai.pro.
- It lets creators easily build a personalized page that gathers content and offers.
- It provides a central space to bring audiences closer.
- It integrates monetization tools, even for creators in Africa who are excluded from traditional systems.
In this sense, Bonzai is not just a technical solution, it’s a direct application of the philosophy “attract – bring closer – respond.”
Conclusion: community as the engine of success
The 3-step method of Jean Marie Cordaro is disarmingly simple:
- Attract the right audience with authenticity and value.
- Bring them together in a space of trust.
- Listen to their needs and offer relevant solutions.
Applied with sincerity and consistency, this logic transforms an anonymous audience into a loyal community. And it’s that loyalty that makes the difference between a precarious creator and a prosperous one.
For JM Cordaro, success is not measured only in views or subscribers, but in solid and lasting relationships. In the creator economy, what matters most is not the size of the audience—it’s the depth of the connection.
QA: Jean Marie Cordaro and profitable communities
1. Why does Jean Marie Cordaro emphasize community over views?
Because views are volatile, while a loyal community ensures revenue and stability.
2. What are the three pillars of his method?
Attract a targeted audience, gather people in a private space, and monetize by meeting real needs.
3. Do you need a huge audience to build a profitable community?
No, even a few hundred engaged members can create a sustainable business.
4. How does Bonzai.pro fit into this strategy?
It’s the tool that centralizes content, brings audiences closer, and makes monetization simple.
5. What is the key to making this method work?
Authenticity and consistency. People stay loyal to creators who are real, coherent, and who provide continuous value.
